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光的洞见139|在深圳做滑雪场,这步棋下对了吗?

  • 2026-05-09 04:58:42
光的洞见139|在深圳做滑雪场,这步棋下对了吗?

光的洞见139｜在深圳做滑雪场，这步棋下对了吗？

去了深圳滑雪场
看到三个很有意思的市场逻辑

1⃣️ 独特性决定机会
深圳常年是夏天
想滑雪，大多数人只能飞北方

但它建在机场附近，不用出远门
甚至中转的人都能玩一趟
稀缺 + 便利，本身就是市场

就像之前聊到台湾第一间酸菜鱼
不能预约、等位三小时
依然有其他城市开车两小时去吃
稀缺性会自然制造流量

2⃣️ 市场决定产品结构
很多滑雪场是旅游景区逻辑：
单次消费，高客单

但这里不是
门票适中、装备价格合理
餐饮不溢价和商场差不多

甚至还有肌肉放松馆、头疗、按摩 SPA
滑完雪可以直接恢复
它不是做“一次性游客生意”
而是在做高频生活方式

哪怕只玩娱雪、陪孩子等待
时间也被消化得很舒服

3⃣️ 单点赢不过系统
在深圳，真正赚钱的往往不是体验票
而是训练营、青少年系统课程、私教高客单

所以它更像 城市滑雪训练中心
锁定滑雪家庭
锁定有出境滑雪需求的人
再叠加深圳的圈层社交属性

滑雪不只是运动
而是社交与身份的连接器

真正值钱的从来不是门票
而是被设计好的长期关系
#深圳旅行新地标#深圳滑雪场新体验#滑雪场市场逻辑

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  139. /yingpanguazai/ssd/ssd1/www/c.460.net.cn/runtime/temp/a3df6b94aede6ebd0d2926ccdfcd20d5.php ( 11.98 KB )
  140. /yingpanguazai/ssd/ssd1/www/c.460.net.cn/vendor/topthink/think-trace/src/Html.php ( 4.42 KB )
  1. CONNECT:[ UseTime:0.000643s ] mysql:host=127.0.0.1;port=3306;dbname=c460;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.001133s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.000349s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000273s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.000678s ]
  6. SELECT * FROM `set` [ RunTime:0.000239s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.000754s ]
  8. SELECT * FROM `article` WHERE `id` = 507783 LIMIT 1 [ RunTime:0.000556s ]
  9. UPDATE `article` SET `lasttime` = 1779161784 WHERE `id` = 507783 [ RunTime:0.011392s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 64 LIMIT 1 [ RunTime:0.000327s ]
  11. SELECT * FROM `article` WHERE `id` < 507783 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000715s ]
  12. SELECT * FROM `article` WHERE `id` > 507783 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.000497s ]
  13. SELECT * FROM `article` WHERE `id` < 507783 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.000954s ]
  14. SELECT * FROM `article` WHERE `id` < 507783 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.001182s ]
  15. SELECT * FROM `article` WHERE `id` < 507783 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.018953s ]
0.184666s